Client: Stanhope / Mitsui Fudosan
Architect: MSMR Architects
Location: White City, London
Project Type: Residential High Rise (POD construction)
Television Centre, the former BBC headquarters, has been transformed into a landmark mixed-use destination, combining heritage architecture with contemporary residential living.
As part of Phase 2 of the masterplan, MSMR Architects delivered the interior design for over 300 apartments, creating calm, modern spaces within one of London’s most recognisable buildings.
Vision: The interior design approach responds to the rich history of Television Centre while supporting modern lifestyles.
Bathrooms were designed to be:
- Calm and refined
- Durable for long-term residential use
- Consistent across a large number of apartments
- Aligned with sustainable design principles
- Compatible with POD construction
Material selection played a key role in delivering a cohesive and timeless finish across all units.
Solution: The supplied bathroom wall and floor tiles from the EPD Group 1 – Garda Range, combining performance, sustainability, and design clarity.
Specification:
- 30x60cm (Natural finish) – wall tiles
- 60x60cm (Bush Hammered finish) – floor tiles
The natural wall finish provides a clean, subtle backdrop, while the bush hammered floor introduces texture and slip resistance. Together, they create a balanced and unified material palette.
The Garda Range also offers strong environmental credentials, including EPD certification and high recycled content, supporting responsible material selection.
Outcome: The completed bathrooms deliver:
- A clean, contemporary aesthetic across all apartments
- Durable finishes suitable for high-use residential environments
- A consistent material language between wall and floor
- A solution aligned with modern sustainability expectations & construction method
This project demonstrates how thoughtful tile specification can support both design intent and environmental performance within large-scale residential developments.
